Last Updated on December 4, 2025 by Used House Of Vintage
Kendra Gratteri is an accomplished executive leader with a proven record of scaling fast-growth fashion and consumer brands. Her career spans merchandising, design, product strategy, business development, and operational leadership. She has driven more than $800M in combined revenue impact across organizations where she built high-performing teams, strengthened product direction, and installed the systems required to support rapid expansion.
Kendra is known for her disciplined approach to growth: clear product strategy, strong financial control, structured operations, and team alignment. She leads with calm, clarity, and data-driven decision making, turning pressure into direction and complexity into organized movement.
Executive Background
Kendra’s executive experience includes serving as the Chief Customer Officer at Avametric, where she oversaw Marketing, Business Development, and Customer Relations. Her work supported the company’s vision of bringing 3D technology, digital fit solutions, and advanced customer experiences to retail partners. She developed strategic relationships, guided customer adoption, and helped define market positioning during a period of rapid innovation.
Before joining Avametric, Kendra stepped into entrepreneurship with the social commerce startup Beachmint, where she served as Director of Merchandising and Design. She played a key role in guiding the company through the highly visible Conde Nast and Lucky Group merger, aligning product vision and brand identity across teams. Her leadership helped the company move through one of the most significant media-commerce integrations of its time.
Early Career & Creative Foundations
Kendra began her fashion career with a self-designed handbag line while pursuing a Ph.D. in Social Statistics at the University of Colorado at Boulder. Her analytical background strengthened her ability to interpret data, understand consumer behavior, and combine creative direction with measurable strategy.
Her talent was soon recognized by Urban Outfitters, where she joined the buying group and expanded her expertise in trend forecasting, customer insight, and merchandising. She later launched her own ready-to-wear label in Los Angeles, sharpening her understanding of design, production, and retail performance from a founder’s perspective.
Kendra went on to join Forever 21 as Creative Director, where she launched the Twelve x Twelve shop-in-shop concept and led multiple designer collaborations. Her work helped the fast-fashion giant evolve its approach to elevated design, improved product storytelling, and category expansion.
Design Collaborations & Industry Influence
Kendra has collaborated and designed for leading names in fashion, retail, and entertainment, including:
- Mary-Kate and Ashley Olsen
- Kate Bosworth
- Richard Chai
- Rory Beca
- Philip Crangi
- Nordstrom
- Bloomingdale’s
- Lane Crawford
Her collaborations reflect her ability to blend creative direction with commercial strategy, producing collections that resonate with consumers and meet performance goals.
Leadership Style & Strategic Approach
Kendra’s leadership success is built on several core principles:
Clarity
Simple, direct communication that sets expectations and accelerates execution.
Discipline
Strong systems, structured planning, financial accuracy, and operational rigor.
Accountability
Teams thrive when ownership is clear and responsibility is shared.
Data-Driven Insight
Decisions rooted in performance indicators rather than assumption.
Calm Under Pressure
Stability and confidence that guide teams through high-stakes environments.
Her cross-functional experience allows her to connect product, marketing, operations, and finance into one unified growth engine.
Industry Presence & Public Footprint
Kendra continues to share insight and visual inspiration through her Pinterest presence, where her design sensibility and market perspective are reflected across curated boards.
Her leadership background and professional history are also documented through her Crunchbase executive profile, which outlines her contributions to fashion, technology, and consumer brands.
She has been highlighted in multiple publications, including digital features on scaling fashion brands, leadership under pressure, and brand growth strategy.
Personal Interests
Outside of her executive work, Kendra is an avid equestrian and competes on the USEF circuit. Her dedication to the sport reflects the same focus, discipline, and resilience that define her professional leadership.